The Top 8 Advertising Methods for American Daily Deal Owners

If you own a Daily Deal site or plan on launching one shortly, you may find this list useful.

It comes out of the 50+ interviews I’ve had with Daily Deal website owners about what marketing and advertising they have done and which methods they thought worked best, and which didn’t work at all.

The Top 8 Advertising Methods for Daily Deal Owners

  1. Consistently offering great deals everyday that buyers tell their friends/family about
  2. Email marketing (daily messages to your own subscribers. I’m not talking about rented email lists, that is spam)
  3. Link building on blogs and human edited business directories
  4. Affiliate Marketing (eg with JackMedia.com.au)
  5. Text Ads with Google Adwords
  6. “Remarketing” with Google Adwords
  7. Facebook Advertising (sponsored stories & text based ads)
  8. Banner Advertising

Advertising on LoveOneDaySales.com comes in at #3, but I wouldn’t limit your advertising to only LoveOneDaySales.com. Consider all the other blogs/directories dedicated to Daily Deals, and then consider more general blogs and business directories.

Are you a daily deal website owner? Have I missed a method that you would recommend?

Pop-Up Windows Demanding Your Email Address Are Awesome

When you visit a new Daily Deal website for the first time, which of the following do you like to see first?

  1. Would you like to see the deals they have on today?
  2. Would you like to read their “About Us” page and look for clues like a physical address that will let you know that you can trust this business with your email address and/or credit card details?
  3. or do you just prefer to get a pop-up window in your face demanding your email address?

You probably didn’t choose Option #3, am I right?

Why do so many Daily Deal sites (especially those in the Experiences category) shove a pop-up window in your face demanding your email address?

The obvious answer is that they want your email address.

In the Daily Deal game, having a huge list of email addresses is as good as gold bars in a bank. With it, they have permission to tempt you with deals every day, and they might be able to decrease the amount they spend on mass media advertising on TV/Newspapers/Radio if their list is big enough.

Is it too early to demand your email address when you only heard about this daily deal website 10 seconds ago? And you are visiting their website for the very first time?

Yes, I think so.

You don’t know them.

And you don’t trust them.

Sometimes you can get past this window by clicking a little “X” or “close” button in the corner or by clicking a link that says “I’m already registered”, but is that really good enough? Do these features make the pop-up window less annoying for you? Of course not.

For users that are already registered, the experience is even worse. Even when you click “remember me” on a website, at some point in the near future, the website will forget who you are and you’ll get the damn pop-up window in your face again. Why-oh-why would these daily deal sites want to annoy loyal customers like that?

To the daily deal website owners I say: Remove your pop-up windows. Pop-up windows may have been awesome in the 1990’s, but now they are annoying. Give us a chance to get to know you first, and we will decide if we want to share our email addresses with you.

Woot.com – The First One Day Sale Website In The USA?

The honour of being the first one day sale website in the world goes to Woot.com in July 2004. Source: Wikipedia: “One Deal A Day”

There is no doubt that Woot.com is the biggest and most successful 1 deal a day type website, and if they continue to innovate and keep in touch with their customers via Facebook, Twitter, Forums etc, perhaps they will retain that #1 position for many years.

Naturally, it is that success that attracted all the competition that you see in the list of 1 day sale websites.

LoveOneDaySales.com exists because even the most loyal fans get a little bored sometimes and get curious about what else is on offer.

Competition is healthy.

It keeps up the rate of innovation and improvement, so you and I, the customers, get better deals and better service.

Do you think the list of 1 day sale websites will ever stop growing?

I’d like to hear your comments. Add them below.